How Advertisers Can Traverse and Reap Benefits From This Year's Prime Day

In 2017, Amazon generated $2.41 billion from it, up 59% from its first year

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Three years ago, Amazon created its own holiday called Prime Day to celebrate its 20th birthday. It happens every July and promises a day (or longer) of great deals for shoppers. Sales volume for the event is similar to, if not greater than, the busiest days of the holiday season for many retailers on Amazon, which makes it a can’t-miss opportunity.

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