Mark Andrews is a senior digital consultant at ID Comms with a deep digital background. He has over 10 years of experience encompassing global pitch management, media strategy, digital media buying, analytics, performance growth and ad tech. Prior to joining the global management consultancy ID Comms, Mark held senior positions in WPP, Havas and independent digital agencies where he spearheaded the development of audience first biddable strategies.
Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing
Hershey's method allowed the brand to test out the participants' programmatic performance.