Why the Hershey's Media Pitch Points to the Future of Agency Sourcing

Its method allows the brand to test out the participants' programmatic performance

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Even the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented?

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