Portrait of Kristie MacDonald

Kristie MacDonald

Kristie MacDonald is CEO of Huddled Masses, a performance marketing technology company in the Direct Digital Holdings group. Before joining Huddled Masses in 2015, she served as managing partner and director of digital distribution for the Modi Media division of GroupM.

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Is CTV Ready for a Performance Marketing Windfall?

Connected TV

TV by nature is a different animal. And CTV advertising is a sector that is both highly complex and still quite immature.