Portrait of Kirstyn Nimmo

Kirstyn Nimmo

Kirstyn Nimmo is the founder of social innovation consultancy, GOOD WORX, and leads Inclusive Design and Marketing Strategy at the technology-first creative agency, Code and Theory.

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Substance Abuse Is Up. Marketers Could Be Making It Worse

Voice

In an age where consumers are expecting cultural competency and sensitivity from brands, it's paramount that marketers choose their words carefully.