Kirstin Benson

Kirstin Benson

Opinion Contributor
Kirstin Benson is the vice president of global entertainment for Getty Images, where she oversees the entertainment teams and Getty Images’ commissioned content and strategy service offering Studio. Kirstin’s strong background in media, entertainment and passion for innovative content gives her a unique perspective on visual storytelling.

Stop Focusing on Trying to Go Viral and Instead Take a Stand

Consumers want to connect with a brand.