Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Taco Bell gets it. Only in the zany and slightly questionable world of Taco Bell where the fourth meal exists would the Wild Naked Chicken Chalupa be considered a viable food choice. But in the world of branding and marketing, Taco Bell is the gold standard. It has done what many other brands know but are unable to execute on.