Kevin Krim

Kevin Krim

Opinion Contributor
Kevin Krim is the CEO of EDO, a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. Prior to joining EDO during its initial beta, Kevin was the general manager and svp of CNBC Digital, which included CNBC.com, CNBC's top-rated mobile apps, CNBC's OTT apps, CNBC PRO and its award-winning editorial reporting and digital video productions.

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

So many said #EatLikeAndy was a flop, but is that actually true?