Portrait of Katie Martell

Katie Martell

Katie Martell is an "unapologetic marketing truth-teller" and the creator of Woke-Washed, a forthcoming film and book on the collision of social movements and marketing. She is a board member of Pride in Our Workplace, a nonprofit organization helping LGBTQ+ professionals and allied businesses to drive positive change in the workplace.

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5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

Voice

When brands get woke, real humans are sometimes used as pawns.

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8 Things Great B-to-B Personas Do

Performance Marketing

What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions on the exact recipe. The field of persona development [...]

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