Kate Jeffers Opinion Contributor @katemjeffersKate Jeffers is partner, managing director at independent agency Venables Bell & Partners. She is a passionate mom, traveler, runner and TV series binge-watcher. Voice 5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy When overwhelmed and in doubt, dial it back to the basics. Voice How a Mindfulness Practice Can Calm Your Mind and Also Refresh Your Managerial Approach You'll feel more centered and patient, and your work-life balance can also improve. Voice Opinion: For Women in Advertising, the Promise of Personal and Professional Parity Has Become Toxic Veteran creative agency executive Kate Jeffers takes a hard look at the concept of work-life balance for women and the negative consequences of its pursuit.