5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy

When overwhelmed and in doubt, dial it back to the basics

A sphere; arrows wrapping around the sphere; people hustling around the sphere
Just because your marketing strategy has a wider scope doesn't mean it needs to be complicated. Getty Images

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other markets and then settling in with an ice-cold Tab to watch a LaserDisc.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@katemjeffers Kate Jeffers is partner, managing director at independent agency Venables Bell & Partners.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}