Kanchan Mhatre

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New Top-Level Domains Create Fear, Uncertainty and Doubt, Part 1

Performance Marketing

ICANN's new top-level domain program has been highly debated around the world for six years, yet some organizations are just now taking notice. They're rushing to get smart and weigh [...]

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Applying for a Dot Brand? 5 Questions Marketers Should Ask

Publishing News

It's a go. On Jan. 12, the governing body for Internet domain names, ICANN, will open the three-month window for organizations to apply for just about any top-level domain that [...]