Jim Misener

Jim Misener

Opinion Contributor
Jim Misener is the president at 50,000feet, Chicago, overseeing the strategic direction of the agency as well as business development and client services.

3 Ways Legacy Brands Can Remain Relevant in a Commodity-Driven World

While competing with savvier challengers.

How Brands Can Use Platforms to Innovate and Drive Growth

It requires strategy and discipline to perfect.

5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands

Keeping impossibly high standards and playing hard to get can be good for business.