Jateen Parekh

Jateen Parekh

Opinion Contributor
Jateen Parekh is the chief technical officer and co-founder of Jelli, the technology platform for the $40 billion global audio advertising market.

Why Programmatic Provides a Better Digital Marketing Landscape

It's still working out some bugs, but we're better off than with traditional marketing.

When Determining if Your Programmatic Should Be In-House or Not, Keep These 3 Points in Mind

It’s not just about what’s most efficient and cheap.

Brands Need to Join the 21st Century and Tap Into Radio Advertising

The audio market is booming, but it's often considered outdated and irrelevant.