Jateen Parekh Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor Jateen Parekh is the chief technical officer and co-founder of Jelli, the technology platform for the $40 billion global audio advertising market. Voice Why Programmatic Provides a Better Digital Marketing Landscape It's still working out some bugs, but we're better off than with traditional marketing. Voice When Determining if Your Programmatic Should Be In-House or Not, Keep These 3 Points in Mind It’s not just about what’s most efficient and cheap. Voice Brands Need to Join the 21st Century and Tap Into Radio Advertising The audio market is booming, but it's often considered outdated and irrelevant.