Brands Need to Join the 21st Century and Tap Into Radio Advertising

The audio market is booming, but it's often considered outdated and irrelevant

If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they’d probably say it’s “old school,” “difficult to buy” and/or “on its way out.” Although it is true that advertising has seen a massive digital transformation in the last decade and audio innovation hasn’t entirely kept up with the times, that statement is false.