Brands Need to Join the 21st Century and Tap Into Radio Advertising
The audio market is booming, but it's often considered outdated and irrelevant
Audio strategy is not fully utilized despite the massive audience that still tunes in.
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If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they’d probably say it’s “old school,” “difficult to buy” and/or “on its way out.” Although it is true that advertising has seen a massive digital transformation in the last decade and audio innovation hasn’t entirely kept up with the times, that statement is false.
