Eric Yaverbaum
Eric Yaverbaum is the CEO of Ericho Communications. Eric is also a bestselling author of PR for Dummies as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOS.
The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
If you’re putting together the brand’s response after the media reaches out, you’re too late.