Eric Butterman
Pruning for Growth
Last year certainly did not end with a whimper. From cost-cutting moves at Time Inc. on down, three words seemed to be apt for the coming year: less is more. [...]
Shopping for a Digital Editions Solution?
With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our [...]
The Increasingly Over-Burdened Art Department
It’s often been said that art is subjective. The same could be said about the art process in magazine publishing. While some multi-title publishers believe in one art team for [...]
A Shocking New World
Remember the days when Publisher’s Clearinghouse was more than a jackpot for one lucky winner, when it was an easy way for magazines to turn subs into profit? Well, Ed [...]
USPS Suggests Publishers Take A Hike
In a time when cost savings and technological improvements have been encouraging print publishers to turn their focus toward the Web, add one more reason to the mix: postal hikes. [...]
A Strategy for Web Immersion
Go to any magazine event, and you’re likely to hear this word with a hint of desperation: tactile. That’s the reason many publishers give for not having a strong online [...]