Doug Stovall
SoLoMo Strategies for Savvy Marketers
"SoLoMo" is a phrase mobile marketers have been using for a while now, even as traditional marketers are just learning about hyperlocal. Companies that are experimenting with the idea have [...]
5 Tips to Gain Mobile Loyalty Opt-Ins
Creating a mobile loyalty club is a great way for marketers to stay in touch with their brands' loyal customers. There are many ways to solicit opt-ins (and minimize opt-outs), [...]