Dave Henkel
Grabbing Attention With Promotional ‘Gift’ Cards
Perceived value has become even more critical when vying for the attention of economic-wary consumers. One proven approach in the contention for attention is repurposing the popular gift card into [...]
Reduce Direct Mail Production Costs Without Sacrificing Effectiveness
Everyone in business is looking for ways to reduce costs these days. But reducing direct marketing efforts doesn’t have to be the answer. The good news is that you can [...]