Christen Gruebel
Shine the Silver Lining
Imagine always being the bearer of bad news. Day in, day out, consistently reminding friendly clients that the worst is yet to come-accidents, floods, fires, even death. Insurance agents have [...]
Patriots of a Different Color
Politics, money—neither is high on the list of dinner-party conversation fodder. In fact, nothing can bring an exchange to a screeching halt faster. But, then again, not many would expect [...]
UPDATE the Oldest Tricks in the MAILBOX
Asmart marketer needs good, satisfied customers the way human beings need oxygen. Without them, a once-lucrative business will be left gasping for air—in essence, happy buyers constitute the most basic [...]
10 Tips to Up Your Outer Potential
In his session, 34 Market-Tested Strategies for Revitalizing DM Performance, presented at last month’s DM Days New York Conference & Expo, Russell Kern—founder and CEO of The Kern Organization—revealed a [...]
Keep the Glass Half Full for Seniors
It’s been in the steady rotation of childhood teachings since the beginning of time: If you don’t have something nice to say, don’t say anything at all. And it’s no [...]
Make the Golden Years Your Gold Mine
Breaking down the section of society that collectively has reached its golden years is no easy feat. While many know this group by one all-encompassing name—the 50-plus market—“There are a [...]
Give Undeliverable Mail a Fighting Chance
It’s no surprise that one of the goals of the postal rate increase is to reduce the amount of mail that does not have high enough address quality to reach [...]
Shorter Surveys Make the Grade
If the gurus behind childhood-education mainstay Schoolhouse Rock have anything to say about it, three is the quintessential magic number. However, for marketers looking for just the right amount of [...]
Create Your Own Opportunities with a Unique Insert Media Program
It’s doffed its “alternative” moniker, taken its rightful place in the direct marketing mainstream and earned respect among professionals as a money-making option. But despite its reputation, there remain a [...]
The Bill’s in Your Court
Love can get you far in this world, but to reference an old lyrical pearl from Motown legend Barrett Strong: It don’t pay your bills. Your product or publication may [...]