Brian Carroll
Obtain and Verify Stronger B-to-B Leads
Ask most executives and marketers what salespeople need to sell in this economy and they will say, "more leads." That’s why many marketing and lead generation programs tend to focus [...]
What’s a Lead?
A recent report by Aberdeen Group, Sales Effectiveness: Helping Sales Sell, concludes: “The number one issue for most CEOs and marketers is lead generation—getting more leads to their sales team.” [...]