Portrait of Bill Wescott

Bill Wescott

William "Bill" Wescott Ph.D. is managing partner at BrainOxygen LLC. He has worked on climate issues for over 30 years, starting as an official delegate to the 1992 Earth Summit which created the United Nations Framework Convention on Climate Change—the body that created the Paris Agreement and organizes the annual climate negotiations including the upcoming COP28 in Dubai—and serving on the original 1999-2000 WRI/WBSCD Greenhouse Gas Protocol leadership team. He currently advises Ad Net Zero, GARM and a number of other advertising organizations.

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The Promise and Perils of Adland Taking Climate Action


It's not up to marketers to reinvent the wheel.