Portrait of Bill Bourdon

Bill Bourdon

Bill Bourdon is partner and president of Bateman Group, a PR and digital communications agency for companies shaping our future with technology. He has more than 20 years of experience partnering with technology brands at every stage, from stealth to Fortune 50.


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4 Lessons of What Not to Do When You Mess Up, Learned From Uber’s Apology Tour

Creativity

Their campaign, 'Moving Forward,' doesn't show any proof of change.

This is a Profile

4 Crucial Things Marketers Can Learn From Equifax’s Brand Catastrophe

Digital

Opinion: The crisis exposed the need for speed and accountability.