Bill Bourdon Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion ContributorBill Bourdon is partner and president of Bateman Group, a PR and digital communications agency for companies shaping our future with technology. He has more than 20 years of experience partnering with technology brands at every stage, from stealth to Fortune 50. Voice 4 Lessons of What Not to Do When You Mess Up, Learned From Uber’s Apology Tour Their campaign, 'Moving Forward,' doesn't show any proof of change. Social Pro Daily 4 Crucial Things Marketers Can Learn From Equifax’s Brand Catastrophe Opinion: The crisis exposed the need for speed and accountability.