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4 Crucial Things Marketers Can Learn From Equifax’s Brand Catastrophe

Opinion: The crisis exposed the need for speed and accountability

How will you handle crisis management if this happens to your company?Courtesy Gangis_Khan/iStock
By Bill Bourdon

October 10, 2017

After Equifax disclosed a breach that exposed Social Security numbers for 143 million accounts, its stock initially plummeted nearly 40 percent, and top executives including its chief information officer, chief information security officer and CEO stepped down.

Bill Bourdon

Bill Bourdon is partner and president of Bateman Group.

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