Beth Egan is an associate professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University. As a media planning veteran, her research is focused on the neuroscience behind branded content and the application of AI in the curation of ad experiences in linear television.
Consider the Machine-Learning Approach as You Dive Into AI
Syracuse research on the challenges and benefits of artificial intelligence.
Students Should Not Be Reunited in the Fall on Campus
There's a real risk posed by reuniting thousands of students on campuses around the country.
If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race
It is as simple as following your consumers, understanding who they are and then doing something for them or their community.