Beth Egan is an associate professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University. As a media planning veteran, her research is focused on the neuroscience behind branded content and the application of AI in the curation of ad experiences in linear television.
Students Should Not Be Reunited in the Fall on Campus
There's a real risk posed by reuniting thousands of students on campuses around the country.
If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race
It is as simple as following your consumers, understanding who they are and then doing something for them or their community.