Students Should Not Be Reunited in the Fall on Campus

The reality—and risk—of going back to school

covid classroom
While the “flipped classroom” has been discussed in pedagogical circles for years, it is now a must. Kacy Burdette

With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country while expecting social distancing and mask protocols to be followed is likely a fantasy.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@MadAdProf Beth Egan is an associate professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University and is a member of our Adweek Academic Council.