Portrait of Barbie Koelker

Barbie Koelker

Barbie Koelker is the vp of marketing at Spiketrap., a member of Chief and has previously held senior marketing roles in the ma rtech, ad tech and market research industries.

Alt Image Text

Once the Ugly Duckling of Digital, Gaming Is the New Star

Voice

The key to targeting gamers is to stop calling them gamers.