Barbie Koelker
Barbie Koelker is the vp of marketing at Spiketrap., a member of Chief and has previously held senior marketing roles in the ma rtech, ad tech and market research industries.
Fandoms, Franchises and Flux: Addressing Audiences Amid Gaming Acquisitions
A closer look at the narrative unfolding in the gaming world through the eyes of the players.
Once the Ugly Duckling of Digital, Gaming Is the New Star
The key to targeting gamers is to stop calling them gamers.