Once the Ugly Duckling of Digital, Gaming Is the New Star

The key to targeting gamers is to stop calling them gamers

Games have been part of popular culture long before they became cool. The trope of gamers as basement dwellers has fully fallen by the wayside—gaming is everywhere, on every screen we own, in every genre and format we could imagine. Even consoles that were once tethered to a single television in a household can be undocked and taken wherever people go.