Portrait of Andreas Reiffen

Andreas Reiffen

Andreas Reiffen is the founder and CEO of Crealytics and is a thought leader in data-driven advertising. His company works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns.

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How User Experience Affects Retail Media’s Performance

Retail Media

Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.

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How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

Performance Marketing

If they form a cooperative partnership, they'll shine together.