Portrait of Andrea Katz

Andrea Katz

  • Andrea Katz is founder and Chief Ideonista at Ideon, a strategic brand consultancy in New York City.

    This is a Profile

    Class of 2017: Here’s the First Step to Having a Brilliant Career


    Unsolicited advice on brand identity from a NYC consultant.

    This is a Profile

    Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

    Brand Marketing

    Branding is never easy, but nonprofit branding poses special challenges.