Portrait of Andrea Katz

Andrea Katz

Andrea Katz is founder and Chief Ideonista at Ideon, a strategic brand consultancy in New York City.

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Class of 2017: Here’s the First Step to Having a Brilliant Career


Unsolicited advice on brand identity from a NYC consultant.

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Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

Brand Marketing

Branding is never easy, but nonprofit branding poses special challenges.