Andrea ChingOpinion Contributor@chingsta Andrea Ching is a visionary digital media executive with 20-plus years of experience in media strategy and integrated marketing. As CMO, she uses her experience in aligning great brands with premium content to further OpenSlate’s market positioning as the premier global source of brand safety and contextual analytics for digital video content. Voice Why Content Still Matters in the Ad Tech Sphere Marketers aren't giving it as much attention as it needs.