Why Content Still Matters in the Ad Tech Sphere

Marketers aren't giving it as much attention as it needs

Content and context go hand-in-hand. Getty Images

Understanding your audience has always been vital to media planning and buying. Today, data-driven insights allow marketers to go beyond standard demographics and deploy much richer targeting. And with the predominance of programmatic, audience-driven planning and buying is more than at the fore. It has become standard operating procedure.

@chingsta Andrea Ching is CMO of OpenSlate.