Aliza Freud is the founder and CEO of SheSpeaks Inc. She works with brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others to create and amplify influencer content.
This Holiday Season, Nurture Consumer Relationships Instead of Making Ads
Instead of making ads, nurture consumer relationships.
Blogs: Old Rules for the New School
As marketers further delve into social media and find new ways to capitalize on it, many companies have zeroed in on the “mommy blogger” as a primary target. They’re vying [...]