Adweek Content Studio

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    2020 ADCOLOR Awards: Celebrating the DEI Difference-Makers

    The world is tuned in, and diversity, equity and inclusion are at the forefront. We have to capitalize on this opportunity and hold those around us accountable. And it is integral to our mission to urge everyone to keep up the same energy a week, month and year from now.

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    Is Your Agency Ready for a Recession?

    As agencies of all types have retrenched and regrouped during the Covid-19 pandemic, they also need to be thinking about how they’ll operate should a recession ensue.

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    2019 ADCOLOR Awards: Celebrating the Champions of Diversity and Inclusion

    Presenting the 2019 class of honorees, nominees and Futures have stood up to the status quo and stared down fear while moving us all forward.

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    2018 ADCOLOR Awards: Celebrating the Champions of Diversity and Inclusion

    Celebrate and be inspired by the honorees and nominees for the 2018 ADCOLOR Awards.

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    Solving the Riddle of Mobile Viewability

    Viewability has never been more important to ad buyers and publishers.

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    5 Ways Digital Targeting Is Taking Over Analog Media

    Data-driven, automated media buying doesn’t just apply to digital channels.

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    This Is What a (Brand) Safety-First Approach Looks Like

    Brand safety is hardly a new issue, but it recently returned to the forefront.

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    Why 6-Second Formats Are Saving Digital Video Ads

    Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the […]

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    What’s the Best UI for Search? No UI At All

    Remember when your phone’s voice assistant was a fun, little novelty and you’d ask it to call you some silly name? You know, like, two years ago. Well guess what? […]

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    What 6 Data Leaders Have to Say About Audience Targeting

    Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message at the right time. Data quality, attribution, consumer […]