Portrait of Adam Katzenback

Adam Katzenback

Adam Katzenback leads brand strategy across a variety of verticals at Snap, inclusive of CPG and entertainment. He joined Snap after spending 15 years helping transform a digital studio into a world-renowned creative agency. In 2013, his company, Carrot Creative, was acquired by VICE Media, where he went on to hold numerous leadership positions within the VICE ecosystem.

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As Students Get Ready for Fall, Add AR to Your Back-to-School Toolbox

Columnist Network

For brands looking to build strong relationships with a Gen Z and Alpha audience, an augmented reality strategy that increases consumer engagement is a great way to start.