Adam Katzenback
Adam Katzenback leads brand strategy across a variety of verticals at Snap, inclusive of CPG and entertainment. He joined Snap after spending 15 years helping transform a digital studio into a world-renowned creative agency. In 2013, his company, Carrot Creative, was acquired by VICE Media, where he went on to hold numerous leadership positions within the VICE ecosystem.
As Students Get Ready for Fall, Add AR to Your Back-to-School Toolbox
For brands looking to build strong relationships with a Gen Z and Alpha audience, an augmented reality strategy that increases consumer engagement is a great way to start.