Aaron Kwittken
Aaron Kwittken is founder and CEO of PRophet, as well as CEO of Stagwell Marketing Cloud's Comms Tech Cloud. Prior to PRophet, he founded KWT Global, a PR and brand strategy agency where he currently serves as chairman. He is also the creator and host of the Brand on Purpose podcast and is the immediate past president of PRSA-NY.
GenAI Will Force a New Business Model for Agencies
Agencies shouldn’t sit on the sidelines forever, but there is some merit in spectating.