Winston Binch Opinion Contributor Winston Binch is chief digital officer of Deutsch North America. Voice 5 Tips to Avoid Becoming the Next Boycotted Brand And if your company does make a mistake, there's a right and wrong way to handle that backlash. What Agencies Can Learn From the Frenzied Creative Blitz to End California’s Drought The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was time to use that brainpower to solve an important issue facing every Californian.