5 Components of Voice Technology That Will Benefit Marketing Strategies

And how brands can use them to their advantages

Voice technology is not something that brands can miss out on in 2019. Getty Images

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. And for good reason.

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Winston Binch is chief digital officer of Deutsch North America.