Tracy Mcreynolds Bostic


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H/P Flexes Cable’s Power for Cox Media

Brand Marketing

ATLANTA Huey/Paprocki highlights the impact of cable television advertising in new spots for Cox Media.The Atlanta shop said its six 30-second commercials for the local client were designed to show [...]

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Triumph Motorcycles Taps WestWayne

Brand Marketing

ATLANTA WestWayne has been named the North American agency for Triumph Motorcycles, the shop said.The Atlanta agency will handle media planning and buying, as well as creative development, for Triumph’s [...]

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N.J. Health Chain Picks Zimmerman

Brand Marketing

ATLANTA Zimmerman Partners said it has been hired for ad duties by The Vitamin Shoppe. Billings are approximately $20 million, according to the shop.The Fort Lauderdale, Fla., Omnicom agency said [...]

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MWB Doesn’t Strong-Arm Miss. Teens

Brand Marketing

ATLANTA Maris, West & Baker recently launched a campaign for the Partnership for a Healthy Mississippi that seeks to “free” the state’s teens from drug and alcohol use, the agency [...]

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Tinsley: Let Yourself Go at BBQ Grill

Brand Marketing

ATLANTA Tinsley Advertising tells food lovers to break out their stretch pants in new radio spots promoting Roadhouse Grill’s all-you-can-eat barbecue meals.The Miami shop said it has developed three 60-second [...]

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M2 Takes Shape for Office Depot

Brand Marketing

ATLANTA Office Depot has launched a redesign project called M2 that aims to change the way customers shop, according to the company.The Delray Beach, Fla., company said it has changed [...]

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Zimmerman Lands $20 Mil. Vitamin Shoppe

Brand Marketing

ATLANTA Zimmerman Partners said it has been hired for ad duties by The Vitamin Shoppe. Billings are approximately $20 million, according to the shop.The Fort Lauderdale, Fla., Omnicom agency said [...]

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Safer-Sex Cause Is Reason for ‘Pause’

Brand Marketing

ATLANTA Images USA said it recently launched an informational campaign called “Pause,” an acronym for Promoting Awareness of HIV Using Safer-Sex Education.The shop said it has partnered with Atlanta organizations [...]

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Familia Comes First at Olive Garden

Brand Marketing

ATLANTA Zubi Advertising is set to launch a new Hispanic advertising campaign for the Olive Garden that focuses on the importance of family, according to the shop.The Coral Gables, Fla., [...]

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Dalton Lands Beall’s Work

Brand Marketing

ATLANTA Beall’s Department Stores has tapped the Dalton Agency to handle a new broadcast advertising campaign, the shop said.The Jacksonville, Fla., agency was selected following a review that included crosstown [...]

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Ga. Poison Center Hires Perez Montalbetti

Brand Marketing

ATLANTA Perez Montalbetti Advertising has been tapped by the Georgia Poison Center to develop a Hispanic outreach campaign, according to the shop.The Atlanta agency bested several undisclosed contenders for the [...]

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New President Rises at Adair-Greene

Brand Marketing

ATLANTA Adair-Greene Healthcare Communications has appointed Jay Levy president, the agency said.In his new role, Levy will be responsible for the shop’s strategic direction and all executive responsibilities, according to [...]

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Republik: Put Capital Punishment on Hold

Brand Marketing

ATLANTA The Republik said that it recently launched a summerlong campaign for the North Carolina Coalition for a Moratorium that proposes a temporary legislative halt to the state’s death penalty [...]

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Martin Refreshes Project Exile Message

Brand Marketing

ATLANTA The Martin Agency shows the negative effects of illegal gun usage in a new phase of its continuing campaign for Project Exile.The Richmond, Va., shop said it has developed [...]

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Gkv’s Ultimatum: Save at Shoppers, or Else

Brand Marketing

ATLANTA In a new advertising campaign for Shoppers Food & Pharmacy, Gkv tells customers to save 20 percent at the store, or regret it later.The Baltimore shop, designated Shopper’s agency [...]