Tim Baysinger


Jimmy Kimmel Proves He’s Still the King of Upfront Week

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is the highlight of the week.

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

For the second consecutive day, Hamilton made it's way into the opening of an upfront.

Playboy Celebrates ‘Safe for Work’ Transition With a Massive Push Into Original Video

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern.

NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series.

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."

Why Digital Video Players Should Stop Comparing Their Viewership to TV

Numbers never lie. But they can surely be manipulated.And during the past two weeks of NewFronts presentations, digital video players took that to heart.

HealthiNation Tells Advertisers Its Viewers Aren’t Just Browsing, They’re Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.

Ryan Reynolds Parodies Himself as Deadpool in the Film’s ‘Honest Trailer’

For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films.ScreenJunkies' Honest Trailers, which has close to 1 billion views since its start in 2012, is now starting to leverage that burgeoning Hollywood relationship.

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday, May 18.

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted to reach younger consumers flocking away from TV.