Tanya Irwin


Pro-SUV Group Answers Detractors

DETROIT The Sport Utility Vehicle Owners of America (SUVOA) has an answer to the “What would Jesus drive?” question posed by an anti-SUV group in ads last November.A full-page ad […]

Mills’ Malls and Doner Part Ways

DETROIT Doner and The Mills Corp. have mutually agreed to part ways, said Doner chairman and chief executive officer Alan Kalter.“The decision to terminate the relationship was necessary due to […]

GM Rolls Out ‘Summerdrive’ Sequel

DETROIT General Motors launches a new retail marketing program this week called “Summerdrive 2 The Max” with the goal of clearing dealer lots of current inventory before the new models […]

Ford Task Force Approves WPP Contract

DETROIT An internal task force that came together to study Ford Motor Co.’s relationship with WPP Group has given its blessing to the automaker signing a global contract with the […]

Copacia Departs C-E for Wunderman

Veteran adman Tim Copacia has left Campbell-Ewald after a little more than two months for the top post at Wunderman, here, which is preparing for additional work from Lincoln Mercury.Copacia, […]

Chrysler Debuting New Crossfire Work

DETROIT DaimlerChrysler’s Chrysler Group expands its marketing for the new Chrysler Crossfire sports coupe this week with other elements joining the print ads that broke in early June.Like all Chrysler […]

SMZ Preps Campaign for Louisiana Pacific

DETROIT Simons Michelson Zieve is debuting a new campaign for Louisiana Pacific’s SmartSide product this month.The campaign from the Troy, Mich., agency will include business-to-business direct mail and print, which […]

GM Makes Caddy Marketing Appointments

DETROIT General Motors’ Cadillac division has made several changes to its marketing staff.Kim McGill, currently director of retail development, becomes marketing director for Cadillac’s North American products. McGill replaces Susan […]

McCann’s Neel to Oversee GM

DETROIT McCann-Erickson has created a new position to oversee the agency’s global relationship with General Motors. Garry Neel, already managing director of the Interpublic Group’s Detroit office, will now take […]

Chrysler Pools Merchandising at Alcone

DETROIT DaimlerChrysler’s Chrysler Group has consolidated its merchandising efforts at Omnicom Group’s Alcone Marketing Group, according to a Chrysler representative.The Irvine, Calif.-based sales promotion agency, which has had the Jeep […]