Tanya Gazdik


GM Goes to Montana

Pontiac Minivan Drops Trans Sport Name DETROIT–General Motors’ Pontiac-GMC division is retiring the Trans Sport name and adopting Montana as the sole brand for all versions of its minivan. The […]

Brand Builder Jumps To Auto World At Buick

Thomas Jump, the former Long John Silver’s and Leo Burnett executive who has joined General Motors’ Buick division as advertising director, has held numerous positions on both the client and […]

Doner To Do TV For 7 May Stores

‘Much More Watchable’ Ads Are On The Way DALLAS–W.B. Doner & Co. in Southfield, Mich., emerged the winner last week in a review for the broadcast creative assignments of seven […]

Ford Set To Cut Vendors

Direct, Promotions Shops Face Consolidation DETROIT–Ford Motor Co.’s divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested earlier this year by the automaker […]

Ford Cutting Vendors

Ford Motor Co.’s divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested by Ford earlier this year as part of its Ford 2000 […]

Blockbuster In Fast-Track Review

Doner, Y&R, JWT Take Part In $160 Mil. Pitch DETROIT–Blockbuster Entertainment has quietly been conducting a closed review of its estimated $160 million account, from which W.B. Doner & Co. […]

Ford’s Shops Await Consolidation

Dozens Of Direct, Promotional Agencies May Be Cut From Roster DETROIT–Ford Motor Co. divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested earlier […]

Doner Blooms With May Account

W.B. Doner & Co., Southfield, Mich., was awarded May Department Stores Co.’s $65 million broadcast creative services account last Thursday, besting The Richards Group in Dallas. Along with Doner and […]

Joint Mercedes, Chrysler Ads In The Works

Agencies for Chrysler Corp. and Daimler-Benz are preparing a joint ad campaign heralding their merger, while Chrysler is considering scrapping its “Great cars. Great trucks” corporate series. Jodi Armstrong, Chrysler […]

Sneak Peek for Protege

Doner Gives Sedan ‘Hip and Funky’ Appeal DETROIT–W.B. Doner & Co. is positioning Mazda’s 1999 Protege as a “hip and funky” accessory for a younger audience in the first effort […]