Stephen Upstone

Stephen Upstone

Opinion Contributor
Stephen Upstone is CEO and co-founder of LoopMe, a mobile data, AI and video advertising platform.

As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage

In-app viewability and the proper ad formats will lead to more engagement.

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.