As Legislation Around Data Increases, Marketers Need to Rethink Their Approaches

Handling CCPA in the wake of GDPR

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Founding Father John Adams once said, “Power must never be trusted without a check,” and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley’s control of data represents a new form of power. Legislation and self-regulation will be a crucial means to keeping that power in check.

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