Founding Father John Adams once said, “Power must never be trusted without a check,” and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley’s control of data represents a new form of power. Legislation and self-regulation will be a crucial means to keeping that power in check. The power and value of data is becoming clearer, and this means an inevitable readjustment of the legislative environment that marketers will need to adapt to sooner rather than later.
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