As Legislation Around Data Increases, Marketers Need to Rethink Their Approaches

Handling CCPA in the wake of GDPR

We're in the midst of a shift centered around consent and privacy. Getty Images

Founding Father John Adams once said, “Power must never be trusted without a check,” and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley’s control of data represents a new form of power. Legislation and self-regulation will be a crucial means to keeping that power in check. The power and value of data is becoming clearer, and this means an inevitable readjustment of the legislative environment that marketers will need to adapt to sooner rather than later.

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@stephenupstone Stephen Upstone is CEO and co-founder of LoopMe.