Scott Van Camp

AOL, ClassesUSA Partner on Learning Site

NEW YORK America Online and degree portal have partnered to provide AOL members with a directory of accredited online degree and certificate programs. As part of AOL’s Research & […]

Dating Site Seeks Lasting Impression

Eschewing the immediacy of a 30-second spot, online matchmaking site this week will launch a 30-minute infomercial in an attempt to pursue women ages 25-49 who are seeking lasting […]

Polaroid Opts for ‘Instant’ Holiday Messaging

NEW YORK This holiday season Polaroid is eschewing traditional advertising in favor of retail promotions and a presence on a relatively new and growing online ad vehicle, instant messaging.Determined to […]

Canon: More To Us Than Cameras

Canon is a brand many consumers associate with digital cameras. But the company wants to remind business executives that it’s still a major player in office products, and this week—via […]

IBM Breaks Effort Around U.S. Open

NEW YORK IBM, a United States Tennis Association sponsor and exclusive technology provider for the U.S. Open tournament, today launched a campaign around the Grand Slam event that extends the […]

First SanDisk TV Takes ‘Memorable’ Tack

SAN FRANCISCO Riding the widespread adoption of digital cameras, memory card maker SanDisk this week launches the first TV spot in its 16-year history, part of an ongoing global branding […]

Upfront 2004 – The Advertisers: Technology

Throughout last year, marketers for wireless carriers geared up for the Big Event: the day in November when subscribers could switch carriers and keep the same phone number. Ultimately, local […]

Ogilvy Advances IBM’s Linux Campaign

NEW YORK IBM has launched the second wave of its “The future is open” campaign supporting the Linux operating system.The campaign, via Ogilvy & Mather in New York, broke this […]

Divergent Forecasts For Wireless Sectorr

Projections for future mobile commerce revenues and wireless Internetsubscribers vary so widely from research firm to research firm thatinformed figures are nearly impossible to come by, according to a studyreleased […]