First SanDisk TV Takes 'Memorable' Tack

SAN FRANCISCO Riding the widespread adoption of digital cameras, memory card maker SanDisk this week launches the first TV spot in its 16-year history, part of an ongoing global branding effort.

The 30-second ad, by Havas’ Euro RSCG in San Francisco, debuts during Friday’s Olympic opening ceremonies in Athens, running in the Chicago, Boston and San Francisco markets.

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