Nielsenwire


‘Natural’ Beats ‘Organic’ in Food Sales

Americans are increasingly turning to foods and beverages that promote healthy living. But just how much do these foods generate in sales? And which categories have shown the most growth?

Hybrids, Gas Prices Dominate Online Auto Buzz

Nielsen Online’s latest Automotive Industry Overview shows that gas prices and the economy were key topics of online discussion in 2008. More than one million messages focused on gas, as […]

Nielsen Names Sites With Highest Conversion Rates

In November, almost one-third (30.6 percent) of all visitors to ProFlowers.com made a purchase—the highest conversion percentage among all retail websites, according to Nielsen. Metrostyle (23.6 percent conversion rate), QVC […]

Baby Boomers: A Force to Reckon With

NEW YORK Baby boomers are beginning to retire from the U.S. workforce, but according to Nielsen, their buying power remains strong.   Households with baby boomer members — born between […]

Nielsen: U.S. HDTV Penetration Nears 25%

NEW YORK Almost one-quarter of all U.S. television households (23.3 percent) own a high-definition TV set as of Nov. 30, Nielsen reported Thursday. Nielsen’s estimates are based on a field […]

‘Oprah Effect’ Boosts ‘Best Life’ Sales

Oprah Winfrey’s influence–sometimes referred to as the “Oprah Effect”–has propelled countless individuals, products and ideas into the public sphere. That influence may even extend to her personal trainer, Bob Greene, […]

Nielsen: Text Marketing on the Rise

President-Elect Barack Obama’s “V.P. pick” text message remains the most notable example of short-code marketing in the U.S.   But according to a new report released by Nielsen’s Telecom Practice, […]

‘Oprah Effect’ Boosts ‘Best Life’ Sales

NEW YORK Oprah Winfrey’s influence — sometimes referred to as the “Oprah Effect” — has propelled countless individuals, products and ideas into the public sphere. That influence may even extend […]

Nielsen: Text Marketing on Rise

NEW YORK President-Elect Barack Obama’s “V.P. pick” text message remains the most notable example of short-code marketing in the U.S.   But according to a new report released by Nielsen’s […]

’08 Sets Records for Sports Viewing

NEW YORK Was 2008 the best sports year ever?  At least in terms of viewer interest, there’s plenty of evidence to support that argument, according to Nielsen data. Consider these […]