Melissa Rudy

Are Michael Sam and Visa a Bad Match?

Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa.

Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. 

Over 90% of Consumer Websites are Vulnerable to Hackers

A majority of today’s shoppers and sellers are vulnerable to hackers, according to a recent Online Trust Alliance study. In fact, 91.7% of the biggest brands are failing to implement appropriate email security.

UK Publishers Launch Cross-Platform Digital Advertising Study

The UK Association of Online Publishers (AOP) will soon launch a comprehensive study to evaluate the effectiveness of cross-platform digital advertising, specifically the level of engagement across mobile, tablet, and desktop platforms.

Study: 69% of Marketers Believe That Native Advertising Is Valuable

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.

Apple Poised to Dominate the Fall Market

September is shaping up to be a big month for Apple. The tech giant is expected to hold an event introducing its long-awaited iPhone 6 on Sept. 9, according to Re/code. 

Hey, Email Marketers: Forrester Says These Are the Best Platforms

If you’re seeking an email marketing platform but don’t have time to weigh all the options, Forrester Research offers recommendations. The Cambridge, Mass.-based researcher has declared StrongView the industry leader in an analysis of top providers.

Huge Gains for Paid Search on Mobile in Europe

A report from Kenshoo reveals a 24 percent lift in advertising spend across Europe, the Middle East and Africa (EMEA) for this quarter. Click volume is also on the rise. The research, which analyzed more than 6,000 advertisers across EMEA, shows that search ad clicks were up by 11 percent from Q2 in 2013, and clickthrough rate has risen by 17 per cent.