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Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world.
Produced by Electrolux’s AEG unit and House of Radon, the 40-minute film complements FilmBuff’s recent series of projects focusing on technological innovations. After initially releasing “The Next Black” in digital format via iTunes, Amazon, Xbox and other broadband retailers, Filmbuff will premiere the movie on Oct. 31 at the Indie Memphis Film Festival.
The documentary explores how popular clothing companies—adidas, Patagonia and Studio XO, to name a few—are utilizing cutting-edge technologies to create a new generation of apparel.
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