Mark Hudi

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    As Arbitron Falls, Anger Rises: Many Shudder at Thought of New, Non-Competitive Ratings Era

    Brand Marketing

    NEW YORK – It was, effectively, a 40-year horse race with just two horses running. Nielsen Media Research and Arbitron Co. ran neck and neck for the duration, alternately relinquishing […]

    This is a Profile

    Florida Panthers: CHECK MATE

    Brand Marketing

    Like most Floridians, creatives at Crispin and Porter/Miami don’t expect the expansion Florida Panthers to walk away with the Stanley Cup next season. So rather than hype the team’s prospects […]